Usability 
Having or giving yourself a name resembling that of a celebrity seems to be the key to success for gossip bloggers. First there was Perez Hilton, then came Necole Bitchie who focuses on the music industry with an emphasis on black artists.
Of course success requires much more than a memorable name and Ms. Bitchie clearly works hard at her trade, updating the site frequently throughout the day. And now thanks to a new mobile view created with Mobify you can easily follow NecoleBitchie.com on your phone.