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Ciao! from Bing

Content: ****  Usability: XXXX
m.ciao.co.uk/ (xhtml-mp)

UK price comparison and shopping site. Registered users can review products and rate other user's reviews. 

For some products, review authors can earn between 0.5p and 2p when another member rates their review as "helpful", "very helpful" or "exceptional". Members can also win prizes and money by participating in marketing surveys and by inviting friends to join Ciao!.

Microsoft acquired Ciao! in 2008 for $486 million and re-branded it as "Ciao! from Bing".


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Ratings Key :

Content - 0-5 *'s indicating the quality of the site's writing, depth, timeliness and accuracy.

Usability - 0-5 X's indicating the usability of the site on a mobile device, based on ease and intuitivness of navigation and lack of excessive scrolling through ads etc. to reach main content.