WapReview

NBC Universal's iVillage is a popular and fast growing online news blog and community targeted at women. It features articles and user driven forum discussions on topics of particular interest to women including pregnancy & parenting, health, food, entertainment, home & garden and beauty & style.

iVillage's Drupal based news sections are mobilized using Mobify's visual design tools. The discussion forums, which generate a major part of iVillage's traffic, are built on Lithium Technologies social CRM platform and use Lithium's built-in mobile support.

In spite of a front page size of over a megabyte, iVillage loaded quickly and worked well in all tested smartphone browsers and Opera Mini.

Targeted at young women, Hearst's Cosmo emphases articles on relationships and sex along with beauty, fashion and lifestyle tips.

ELLE's (boost.elle.com/) a leading women's fashion and entertainment magazine. The ELLE mobile site features book reviews, short articles on fashion trends, shopping, health and beauty along with entertainer profiles and interviews. There are also many photos on the site but only one per page so as not to overwhelm the limited capabilities of mobile browsers. The mobile site was created by Crisp Wireless and as usual with Crisp, production values and usability are excellent.

US shoppers are familiar with Woman's Day magazine which is found on a rack at the checkout counter of virtually every grocery store, a marketing technique that Woman's Day pioneered. The 72 year old magazine, which covers topics of interest to homemakers of both sexes such as food, entertaining, health, childcare and home decorating, has a new mobile edition. Browser detection on the main womansday.com URL should deliver the mobile optimized version to phone browsers or you can go directly to the mobile site at wap.wd.mlogic.mobi.

Content consists of the full text of around 60 short articles from the magazine and full web site. Most articles are illustrated with a single 100 px wide image. The best feature of the site is perhaps the searchable database of hundreds of recipes. Recipes include nutritional information and readers can save their favorites in an online "Recipie Box".

Surprisingly for a new site, Woman's Day mobile supports WML markup in addition to the more modern XHTML-MP. There are still a lot of WML-only handsets in use, particularly on Nextel and in Canada. It's nice to see theWoman's Day designers making the extra effort to make the site available on legacy phones.

The mobile web edition of Seventeen, magazine has fashion photos, reader polls and health, beauty and relationship tips for young women.

ESSENCE is a leading lifestyle, fashion and beauty magazine targeted at African-American women. The mobile site has entertainment news, fashion and beauty tips, recipes, photos and videos. Source Oh! Mobile Directory.

Mobile edition of Hearst Publishing's online magazine, Real Beauty. Features hair, makeup, skincare, and fitness tips. The site's mobile template design is by Crisp Wireless

Mobile edition of a blog targeted at Kenyan women and offering relationship advice and beauty tips. Mobile version created with the Mobile Pack WordPress plugin. Source: Oh! Mobile Directory.