Fifth Third Bank – First LL.mobi

A couple of months ago, dotMobi announced the availability of one and two character domain names. These so called “L” and “LL” names are considered highly desirable because they are easier to type, an especially important consideration for mobile. If a short name is a logical abbreviation of a company or site’s full name it can be easy to remember too. Like aa.com for American Airlines and kp.org for Kaiser Permanente, a big U.S. HMO. Rather than selling these short … Continue reading