I spent the last two days at the Sprint Open Solutions Conference<\/a> as a guest of Sprint which is the third largest US mobile operator. The event, which used to be called the Sprint Developer Conference, has been broadened to include more business related content but there are still many technical sessions targeted at consumer and enterprise mobile app developers.<\/p>\n
Pinsight Media+ operates as an ad aggregator serving ads from its partner ad networks as well as Sprint house ads. App developers and “large” mobile web publishers are encouraged to apply at pinsightmedia.com<\/a> or developer.sprint.com\/dynamicContent\/pinsightmedia\/<\/a> for Sprint developer program members. I couldn’t get a definitive answer as to how large a mobile web publisher needed to be to be accepted. For what it’s worth, when I identified myself as a publisher serving 600K monthly impressions I was encouraged to apply. Pinsight Media+ can serve ads globally, but according to Pinsight director Dan Polk its most effective with US based traffic, and especially Sprint traffic.<\/p>\n
Gallery: Sprint Open Solutions Conference. Click for larger view and description.<\/p>\n
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I spent the last two days at the Sprint Open Solutions Conference as a guest of Sprint which is the third largest US mobile operator. The event, which used to be called the Sprint Developer Conference, has been broadened to include more business related content but there are still many technical sessions targeted at consumer and enterprise mobile app developers. There were a couple of interesting presentations on mobile advertising. It’s no secret that the revenue per click or impression from ads … Continue reading