{"id":189,"date":"2006-10-27T22:05:31","date_gmt":"2006-10-28T05:05:31","guid":{"rendered":"http:\/\/wapreview.com\/?p=189"},"modified":"2006-10-27T22:30:05","modified_gmt":"2006-10-28T05:30:05","slug":"a-fashion-rag-on-your-phone","status":"publish","type":"post","link":"https:\/\/wapreview.com\/189\/","title":{"rendered":"A Fashion Rag on Your Phone"},"content":{"rendered":"

$\"$ The Daily Front Row (<\/strong>dfr.mlogic3g.com<\/a>)<\/strong> is a print fashion magazine published in conjunction with and distributed at major fashion shows. I couldn’t find an online edition other than the mobile one. This is the first time that I’ve seen a print publisher go straight to the mobile web. I’d read more into this but for the fact that the Daily Front Row mobile site is apparently a Cingular promotion<\/a> targeting attendees at last week’s Mercedes-Benz Fashion Week in Los Angeles. The press release implies that it’s an exclusive for Cingular customers. Nice of them to host it on a public URL for non-Cingular customers to enjoy as well.<\/p>\n

This may be a one shot, temporary site built for the event but I hope it’s permanent and regularly updated. It’s one of the more attractive mobile web presentations I’ve seen. Lots of photos of models and gowns and interviews with fashion insiders.<\/p>\n

The Daily Front Row is another of the Crisp Wireless<\/a> mLogic<\/span> sites I mentioned in the AP Elections 2006<\/a> post. Crisp seems to be a major player in the emerging field of providing mobile services and solutions to business. In addition to mobile web design, they do custom Brew and Java ME development and have a mobile payment system. Crisp did the NBC Summer Olympics mobile website as well as all the others I mentioned in the previous post.<\/p>\n

I think it’s a real indicator of the maturity of the mobile web that large media properties like Time Magazine, NBC, Business Week, Fandango, The Washington Post<\/span> and LA Times<\/span> are all launching new or updated mobile sites. Crisp landed all those accounts – they clearly know how to market to and work with Fortune 500 companies seeking a mobile presence. Crisp is doing some good design work creating visually compelling sites, a real challenge on the mobile web platform where there are so many different browsers – all implementing xhtml and css differently and imperfectly. I’m happy to report that the rendering bug I mentioned in the Time Magazine Review<\/a> has been fixed on the Time mobile site and most of the other Crisp mLogic sites.<\/p>\n

Filed under Entertainment\/Entertainment News on the Portal<\/a> and the Directory<\/a>.
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<\/a>Daily Front Row<\/a> xhtml
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