![\"Yummy](\"https:\/\/wapreview.com\/images\/Rubish.jpg\" "\\"Yummy")
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Photo: Yummy Scummy by Zach Manchester<\/a> – Some Rights Reserved<\/a><\/span><\/p>\n There’s been quite a stir lately about the viability of the Web on mobile devices with various folks pronouncing it inferior especially in comparison with mobile applications.<\/p>\n Yesterday Malcolm Murphy at Mobile Industry Review<\/em> blasted; “Can we all admit that \u2018Mobile Web\u2019 is total rubbish?<\/a> ” He pointed out that there’s a huge gap in performance and usability between web apps in desktop browsers and those on phone.\u00a0 Specifically;<\/p>\n Malcolm claims mobile applications are the way to consume web services on phones.\u00a0 He says that he and the people he knows do 90% of their interaction with web based services using mobile applications like the Gmail app rather than a mobile browser.<\/p>\n While Malcolm grants that the iPhone delivers a superior experience, he dismisses it as a “niche” device and says that the popularity of\u00a0 Facebook and Twitter apps even on the iPhone further validates applications as the preferred delivery method.\u00a0 He admits that mobile browsers will get better but will always be inferior to desktop ones with the implication that the mobile browser will never be worth bothering with.<\/p>\n Malcolm’s viewpoint was echoed in reports\u00a0from the MobileBeat conference last week<\/a>, where\u00a0 GeJar AppStore\u00a0 CEO Ilja Laurs was widely quoted as predicting\u00a0 that “”Apps will be as big if not bigger than the Internet” <\/a><\/p>\n I actually agree with\u00a0 Malcolm on many of these points. Mobile browsers are inferior to desktop browsers and probably always will be.\u00a0 Well designed mobile applications do generally perform better and give a superior user experience compared with their mobile browser based equivalents.\u00a0 However I strongly disagree with his (and Ilja’s) conclusion that the majority of web use on phones will be with single purpose applications\u00a0 rather than web browsers.<\/p>\n Applications are important and will be increasingly popular with users. There are some types of services like navigation and mapping that will probably always be better as done an app.\u00a0\u00a0 But it is the browser\u00a0 where the real growth in the consumption of cloud based data will occur.\u00a0 The reason is scalability.<\/strong> Apps are not scalable on a couple of levels.<\/p>\n First there is the scale of the web itself. There are millions of sites.\u00a0 Sure the average person visits only a few dozen sites with any regularity.\u00a0 But the web is built on hyperlinks.\u00a0 We use it by following links to other sites.\u00a0 I’d be willing to bet that by following links most web users visit at least a couple dozen new sites each week in addition to the two dozen they follow regularly.\u00a0 Users who are active on forums, Twitter, Facebook and other social networking sites where link sharing is popular may visit a hundred different sites every week, thousands a year.\u00a0 Do all these sites have apps? Of course not and even if they did no one wants to install a separate app for every new site they visit.<\/p>\n The other scalability issue is the one faced by app builders.\u00a0 Mobile is very fragmented.\u00a0 Building and maintaining apps for every mobile smartphone OS and every subtly incompatible variant of Java ME is incredibly expensive.\u00a0 No want can afford to do that.\u00a0 Google VP of engineering Vic Gundotra agrees saying at MobileBeat that even Google is “not rich enough<\/a>” to build apps for all platforms. Gundotra believes that the future is\u00a0 browser based mobile apps. Even GetJar’s Laurs seemed to agree with Gundotra on app development costs saying;\u00a0 “It is fashionable to do apps and every media outlet tells you apps are cool. …But the economics are a different story. The ratio of those developers who will fail is about 90%<\/a>…”<\/p>\n So getting back to Malcom’s point that the web on mobiles is rubbish.\u00a0 Yes there are problems, the user experience is generally not very good. But everything that’s wrong with the web on mobiles is fixable.\u00a0 And it’s being fixed right now. There is a browser war going on between Apple, Google, Nokia and Opera that is driving the performance and usability of mobile browsers ever higher.\u00a0 Apple started the war by defining a new level of mobile browsing speed and\u00a0 usability\u00a0 with the original iPhone and improving on it for the 3G.\u00a0 Opera has been building great mobile browsers since 2000<\/a> and with Opera Mini has brought an\u00a0 iPhone-class browsing experience to almost every device including inexpensive “dumb” phones.\u00a0 Nokia is very much in the game too. Rafe Blanford at All About Symbian<\/em> just released the results of a browser speed test<\/a> where he found the latest Nokia WebKit browser on the N86, N97 and 5800 was significantly faster than the iPhone 3G.\u00a0 Mathew Miller at ZDNet’s\u00a0Smartphones and Cell Phones<\/em> added data to Rafe’s showing that the iPhone 3G S’ browser tops Nokia’s latest in speed but is in turn beaten by the latest version of Opera Mobile<\/a>. Miller also called Opera Mobile’s usability better than that the iPhone browser.\u00a0 And Rafe’s test found that server assisted browsers like Skyfire and especially Opera Mini are the fastest of all.<\/p>\n As for Javascript, it’s already supported by Opera Mini and Mobile and by the Nokia, Android and the iPhone browsers. None of these offers desktop level JavaScript speed and support but they are good enough that\u00a0 many AJAX desktop sites work well with these browsers.\u00a0 Google’s latest iPhone and Android web apps make extensive use of JavaScript and run in Opera and the Nokia browser too. As for Flash, I see a lot of performance and usability issues with it even on the desktop. HTML5 will soon provide better, more portable ways to do video and animation than Flash on the desktop and mobile. Until then, Nokia’s browser already supports Flash video and full Flash 10 support is coming to Android, Palm Pre and Symbian latter this year.<\/p>\n As Malcom points out, most desktop sites are hard to use in small screen browsers and discovering the mobile equivalents of\u00a0 many popular web sites is difficult.\u00a0 The answer to this is greater awareness of mobile by web designers, developers and publishers.\u00a0 Every study of mobile web usage\u00a0 I seen shows it rising rapidly around the world, particularly the developing world.\u00a0 According to Tomi Ahonen, there are now 1.05 billion users of mobile browsers worldwide<\/a>, which is slightly more than the number of desktop web users. Mobile is becoming the tail wagging the Web dog. Web publishers and developers who ignore mobile do so at their own peril.\u00a0 Today, most mainstream websites are doing some form of adaptation for mobile browsers. Much of it is rubbish but it’s bound to get better with the increased awareness of mobile that is developing in the mainstream web design and development community.<\/p>\n The discovery problem is fairly easy to fix.\u00a0 The answer is browser detection and adaptation with thematic consistency<\/strong>.\u00a0 What this means is that if you visit a given URL with different devices you should see more or less the same content but formatted for an optimal experience on your device.\u00a0 Mobile and desktop versions of the same content on the same link, not a different one.\u00a0 Visitors to\u00a0 site.com or site.com\/some-really-long-deep-link\/ should\u00a0 see essentially the same information in\u00a0 mobile devices that they do in a desktop browser.\u00a0 Adaption will apply formatting changes (single column, reduced image size, pagination if needed) to make that content usable on the mobile. That is thematic consistency and it’s what will make mobile discovery transparent and thus easy for users.<\/p>\n There is one danger with browser detection and adaptation that must be avoided. Browser detection is inexact and it’s dangerous to make assumptions about whether the user wants mobile formatted or desktop content. Sites using browser detection to automatically deliver mobile formatted content to browsers should always include a link pointing to\u00a0 the full-web version of that content if one exists. Once the mobile visitor switches to the full-version that switch needs to be persistent throughout the current session. The user asked for non-mobile formatted content, clicking a link on the full site should not dump them back on the mobile site and vice versa.<\/p>\n In summary, Malcolm is right, the web on mobiles is frequently rubbish.\u00a0 But the problems are fixable and they are being worked.\u00a0 The alternative of accessing web content using applications is not scalable.\u00a0 For a services and sites that one visits frequently, particularly highly interactive ones like email,\u00a0 Facebook or Twitter, an app will often provide a better user experience on mobile than a web app. But that’s not always the case.\u00a0 For me the\u00a0 iPhone\/Android\/Symbian web version of Google Reader beats any stand alone mobile RSS reader application.\u00a0 It’s extremely fast, easy to use and keeps my reading history and status synchronized with Google Reader on the desktop. Dabr, a mobile Twitter web app, rivals the best dedicated Twitter apps on most platforms.\u00a0 Most of the web content I consume on my phones isn’t available in an app format and probably never will be. The web is huge and diverse.\u00a0 There can never be enough single purpose apps to cover it all and if there were they wouldn’t fit on my phone. The real growth in mobile data adoption will be web browser based.<\/p>\n","protected":false},"excerpt":{"rendered":" Photo: Yummy Scummy by Zach Manchester – Some Rights Reserved There’s been quite a stir lately about the viability of the Web on mobile devices with various folks pronouncing it inferior especially in comparison with mobile applications. Yesterday Malcolm Murphy at Mobile Industry Review blasted; “Can we all admit that \u2018Mobile Web\u2019 is total rubbish? ” He pointed out that there’s a huge gap in performance and usability between web apps in desktop browsers and those on phone.\u00a0 Specifically; Mobile … Continue reading \n