{"id":4633,"date":"2009-07-22T10:27:39","date_gmt":"2009-07-22T17:27:39","guid":{"rendered":"http:\/\/wapreview.com\/?p=4633"},"modified":"2020-10-05T13:11:31","modified_gmt":"2020-10-05T20:11:31","slug":"jc-penny-woos-teen-shoppers-with-lackluster-mobile-site","status":"publish","type":"post","link":"https:\/\/wapreview.com\/4633\/","title":{"rendered":"JC Penney Woos Teen Shoppers With Lackluster Mobile Site"},"content":{"rendered":"

$\"jcpteen$ <\/p>\n

It’s nice to see big brands doing mobile web sites. However this one from U.S. chain department store JC Penney<\/em> targeting teen shoppers doesn’t impress. Its main features are pictures of a mere two clothing outfits, a signup form for text alerts and a bunch of downloadable Greystripe ad-supported games.<\/p>\n

Visitors are also urged to visit the jcpteen Facebook<\/em> profile participate in a scavenger hunt game with ringtones, wallpapers and tickets promised as prizes. However there is no link to the Facebook profile, only a plain text url! Facebook offers a mobile version of the Penney’s profile so why on earth isn’t this a link?<\/p>\n

The site’s most useful feature might be it’s hard to find store locator. If you’re looking for the nearest Penney’s store, click “Products<\/em>” then click either of the two featured clothing outfits and scroll to the bottom of the page to enter your zip code.<\/p>\n

With no really compelling content, I can’t see the average teen being very impressed with Penny’s mobile effort.<\/p>\n

Filed in:<\/em> Wap Review Directory – Shopping<\/a><\/p>\n

Ratings:<\/em> Content $\"*\"$ $\"*\"$ $\"*\"$ $\"_\"$ $\"_\"$ Usability $\"X\"$ $\"X\"$ $\"X\"$ $\"_\"$ $\"_\"$ <\/span><\/p>\n

Ready.mobi Score: <\/em>3 “Fair”<\/a><\/p>\n

Mobile Link:<\/em> jcp.mobi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"