Mobile search company Taptu has taken the wraps off their latest project.\u00a0 Billed as “<\/span>The World\u2019s largest Directory of Web Apps & Touch Friendly Sites For Owners of Mass Market Touch Screen Mobiles<\/span>“, it’s modeled after the iPhone App Store\u00a0 with mobile web apps and sites organized into categories like News & Weather, Music, Sport, Entertainment, Social<\/span> and Technology<\/span>.\u00a0 The directory is searchable and features rotating galleries of\u00a0 “Top Sites” and “New Sites”.<\/p>\n
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In their press release<\/a> announcing the directory Taptu frequently uses the word “Touch<\/span>“.\u00a0 I have a bit of a problem with that. <\/span>Mobile browsing is evolving away from simple WAP sites to full-blown <\/span>webapps, but the new class of rich mobile web sites has more to do with HTML5 and JavaScript support, larger screens and faster networks than with touchscreens.<\/span><\/p>\n
I understand that Touch is a hot mobile buzzword these days, but I don’t think using it as a differentiating term is the\u00a0 best approach to driving traffic to the new site. Taptu’s directory looks and works great with non-touch BlackBerrys, Windows Mobile and Symbian handsets and even the more capable non-touch feature phone browsers.\u00a0 The same is true of almost all the sites listed in the directory. But currently only 14%<\/a> to 20%<\/a> of all new mobile phone sales are of touchscreen devices. Tagging the directory with the Touch label discourages\u00a0 80 to 86% of Taptu’s prospective user base from even trying it out.<\/p>\n
Mobile search company Taptu has taken the wraps off their latest project.\u00a0 Billed as “The World\u2019s largest Directory of Web Apps & Touch Friendly Sites For Owners of Mass Market Touch Screen Mobiles“, it’s modeled after the iPhone App Store\u00a0 with mobile web apps and sites organized into categories like News & Weather, Music, Sport, Entertainment, Social and Technology.\u00a0 The directory is searchable and features rotating galleries of\u00a0 “Top Sites” and “New Sites”. You can reach the Taptu directoy by … Continue reading