{"id":3536,"date":"2009-04-08T20:23:48","date_gmt":"2009-04-09T04:23:48","guid":{"rendered":"http:\/\/wapreview.com\/?p=3536"},"modified":"2009-04-08T21:59:40","modified_gmt":"2009-04-09T05:59:40","slug":"instant-mobiliser-taking-off","status":"publish","type":"post","link":"https:\/\/wapreview.com\/3536\/","title":{"rendered":"Instant Mobilizer Taking Off"},"content":{"rendered":"

\"Instant<\/p>\n

Ronan Cremin at dotMobi sent over an image containing sheetshots of some of the thousands of sites that have been created with Instant Mobilizer<\/a> since its launch at MWC two months ago.\u00a0 I’ve reproduced a small part of it above.\u00a0 The whole image is 2714 x 3473\u00a0 px so what you are looking at is only about 1\/60 of it.\u00a0 If you want to see it all,\u00a0 click here<\/a>.\u00a0 Be warned that the jpeg is a little over 3 MB in size – you probably don’t want to try viewing it with a mobile browser.<\/p>\n

I’m not surprised that Instant Mobilizer is an instant success.\u00a0 Sure, it’s basically just a transcoder.\u00a0 Built on the Mowser<\/a> platform in fact.\u00a0 But it’s free with the price of a dotMobi domain and has some nice touches like recognizing phone numbers in the page and making them click to call, linking addresses to mobile Google maps and detecting Google\u00a0 AdSense\u00a0 and replacing it with Mobile AdSense.<\/p>\n

Admittedly an Instant Mobilizer site is unlikely to be as attractive and mobile friendly as one built from scratch to be mobile.\u00a0 I see the target market of Instant Mobilizer as small local businesses that can’t justify the cost of a custom mobile site. It takes only a few minutes and no coding to create an Instant Mobilizer site. Hosting and domain registration for a low traffic small business site should run under\u00a0 $100\/year.\u00a0 Every restaurant, hair salon and nightclub that has a web site can now easily have a mobile presence.\u00a0\u00a0 Mobile web use doubled\u00a0 in the last year <\/a>and will likely double again this year.\u00a0 With that sort of\u00a0 growth even small businesses need to be visible to mobile searchers.\u00a0 An Instant Mobilizer site can provide the information that potential customers need to find your business; hours, phone number, address, maps and driving directions.<\/p>\n

Solutions like Instant Mobilizer help\u00a0 bridge the mobile web content gap. As Fierce Wireless points out, there are currently about 77 million PC web sites but only 1.1 million mobile sites<\/a>.\u00a0 The web’s long tail, the fact that everything and anything is a Google search away, is a core reason for its success.\u00a0 The web on mobiles has a lot of\u00a0 catching up to do and Instant Mobilizer can help with that.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ronan Cremin at dotMobi sent over an image containing sheetshots of some of the thousands of sites that have been created with Instant Mobilizer since its launch at MWC two months ago.\u00a0 I’ve reproduced a small part of it above.\u00a0 The whole image is 2714 x 3473\u00a0 px so what you are looking at is only about 1\/60 of it.\u00a0 If you want to see it all,\u00a0 click here.\u00a0 Be warned that the jpeg is a little over 3 MB … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":14289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,23],"tags":[318,726,725],"_links":{"self":[{"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/posts\/3536"}],"collection":[{"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/comments?post=3536"}],"version-history":[{"count":7,"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/posts\/3536\/revisions"}],"predecessor-version":[{"id":3541,"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/posts\/3536\/revisions\/3541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/media\/14289"}],"wp:attachment":[{"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/media?parent=3536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/categories?post=3536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wapreview.com\/wp-json\/wp\/v2\/tags?post=3536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}