![\"Mobile](\"https:\/\/wapreview.com\/images\/Mobile2.0Event.jpg\" "\\"Mobile")
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Photo – Daniel Appelquist<\/p>\n
I spent yesterday at the Mobile 2.0 Event here in San Francisco. It was nice to meet so many of my readers and fellow mobile bloggers. This is a world class event and a real bargain. I don’t think there’s any other conference were you will find so many of the movers and shakers of the mobile world gathered in such a relatively intimate setting. It was fast paced and went very smoothly, hat tip to the organizers Gregory Gorman, Daniel Appelquist, Mike Rowehl, Rudy de Waele and Peter Vesterbacka who did a great job of lining up speakers and panelists and keeping things rolling on topic and on schedule.<\/p>\n
Here are my impressions. I’m sure I missed a lot. There are quite a few other accounts on the web to help you fill in the details. I hope I got everyone’s name and ideas right. Please jump in with corrections if I didn’t.<\/p>\n
The day began with mTrends<\/em>‘ Rudy de Waele’s Opening Remarks<\/strong> defining Mobile 2.0. It’s not Web 2.0 gone mobile. Instead Mobile 2.0 is about exploiting the mobile device’s ubiquitous nature and unique ability to use context including location, the user’s social networks, address book, calendar and synchronization.<\/p>\n Tomi Ahonen followed with a Keynote<\/strong> centered on the concept that mobile is the seventh mass media. The first six being print, recorded music, movies, radio, TV and the internet. Mobile can do everything the previous 6 can plus it adds unique elements. Mobile is:<\/p>\n Tomi then highlighted some application areas exploiting mobiles unique capabilities, most of which are also making significant amounts of money:<\/p>\n Next up was the User Experience<\/strong> Panel moderated by Brian Fling from Blue Flavor. My takeaways:<\/p>\n On particular interest to me were the two mobile Launch Pad segments where startups were given five minutes to show their stuff. Look for in depth reviews of some of these here in the future.<\/p>\n Mobile Launchpad <\/strong><\/p>\n The next presentation, a panel on Emerging Technologies<\/strong> was one of my favorites. Mowser<\/em>‘s Russell Beattie was a dynamic moderator who challenged the panel members with questions and keep the discusion lively.<\/p>\n Russ asked the panelists for their pet peeves. Answers included the FCC (Mike Rowehl), high cost of data (Marc Davis – Yahoo) and fragmented development platforms (Enrique Ortiz – eZee).<\/p>\n The next question was what was needed to enable innovation and the panel came up with:<\/p>\n Russ then asked the panel what technologies they see as emerging?<\/p>\n The last question was, What is the killer mobile app? The panel agreed that there isn’t any – yet.<\/p>\n After lunch, Shozu<\/strong> <\/em>presented. Main points were:<\/p>\n Next, another panel –The Venture Capitalist Perspective<\/strong>. Panelists were moderator Gegory Gorman (Open Group), Greg Franklin (Intellect Partners), Voytek Siewierski (Mitsui & Co), Rich Wong (Accel Partners ) andNagraj Kashyap (Qualcomm Ventures)<\/p>\n Highlights from the panel.<\/p>\n Questions from the floor:<\/p>\n Next came the “Fireside Chat”on The State of Mobile Industry <\/strong>with Jean Marc Frangos – British Telecom, Russ Maguire – Sprint, Patrick McVeigh – Soonr and Russ Daniels – HP<\/p>\n Regarding Google and the gPhone.<\/p>\n The second Launchpad<\/strong>:<\/p>\n WebWag<\/em> Java bases widget platform with a good looking API and a Web based widget builder that lets you clip a piece of web page (even one containing an interactive form) and turn it into an active mobile widget – and the web form still works on the mobile!<\/p>\n Rulespace<\/em> – A 12 year old Portland OR based content categorization company that is now active in mobile. Rulespace can tell you what your users are looking for and can categorize content. It can be used to drive parental control systems, spam, malware and porn blocking or search optimization and can find sites that reflect badly on your brand’s image.<\/p>\n Kyte.TV<\/em> – live voice, text, chat, image streaming. An integrated web and mobile experience. They set up a live stream of the conference which many participated in by adding messages and pictures. Mobile site is m.Kyte.tv<\/a><\/p>\n exmachina<\/em> – An Amsterdam based online multiplayer game platform developer with a new mobile product called PopKids<\/em>. You, together with a partner, raise a virtual child from birth to 18 years (which takes 18 days in real tiime). The goal is for your child to become the next pop idol. It’s location aware but safe because there is no open chat. Your popkid is influenced by where you go, the music you listen to, the movies you watch and who you call. The PopKid messages you using Jaiku.<\/p>\n Disruptive or New Business Models <\/strong>– panel From the floor, Oliver Star of Blognation raised the big brother question, warning that sharing user data with distributed services must be strictly by opt-in and transparent. Otherwise governments and businesses will misuse it. The panelists agreed.<\/p>\n That’s it other than the open bar after the event where much networking and heated discussion followed.<\/p>\n","protected":false},"excerpt":{"rendered":" Photo – Daniel Appelquist I spent yesterday at the Mobile 2.0 Event here in San Francisco. It was nice to meet so many of my readers and fellow mobile bloggers. This is a world class event and a real bargain. I don’t think there’s any other conference were you will find so many of the movers and shakers of the mobile world gathered in such a relatively intimate setting. It was fast paced and went very smoothly, hat tip to … Continue reading \n
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\nDaniel Appelquist moderator, HeGe Haggman -Widsets, Peter Stark- Sony Ericsson, Daniel Graf – Kyte TV, Atakan Cetinsoy – MyStrands. The panel came up with lots of ideas in answers to the question: What’s disruptive?<\/p>\n\n