Usability 
NBC Universal's iVillage is a popular and fast growing online news blog and community targeted at women. It features articles and user driven forum discussions on topics of particular interest to women including pregnancy & parenting, health, food, entertainment, home & garden and beauty & style.
iVillage's Drupal based news sections are mobilized using Mobify's visual design tools. The discussion forums, which generate a major part of iVillage's traffic, are built on Lithium Technologies social CRM platform and use Lithium's built-in mobile support.
In spite of a front page size of over a megabyte, iVillage loaded quickly and worked well in all tested smartphone browsers and Opera Mini.
