WapReview

Having a name that invariably seems to make jocks snicker doesn't seem to have hurt Dick's Sporting Goods's business.  The retailer operates 409 brick and mortar stores in the US as well as a an online shopping site at dickssportinggoods.com . Dick's just went mobile with an attractive mobile new site at dsports.mobi. It has an iPhone app like user interface but has modest page sizes and is functional without JavaScript and should be functional on most phones. The use of several fixed width elements do prevent the pages from reflowing to screen width on many devices with screens less than 320px wide screen, however.

Surprisingly there doesn't seem to be any way to actually purchase anything on the site.  There is a web form on each item page with a field for the quantity but no submit or "Add to cart" button  I tried on several different mobile and desktop browsers and was unable to find any way to make a purchase. This is in spite of a press release that clearly says

"The mobile site, which was designed and created by Pittsburgh-based Branding Brand (www.BrandingBrand.com), allows people to browse and purchase a complete selection of sporting goods online."

There's even a $10 off on online purchases coupon on the front page of the mobile site, too bad there is no way to actually use it! Seems like a bit of a fail both execution and marketing. I guses it's useful for price comparison while shoping at competitor's stores. There's a store locator on the mobile site so if Dick's has a better price you can check to see if there is store nearby.