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L.L.Bean

Content: ****  Usability: XXXX
m.llbean.com/mt/www.llbean.com (xhtml-mp)

L. L. Bean Mobile

L.L.Bean, the 100 year old "Down East" retailer of outdoor apparel and gear famous for its quality products, free shipping, awesome customer service and 100% money back guarantee has finally joined the mobile world with a smartphone optimized mCommerce web app.

Created by m-commerce specialist house Usablenet, the mobile site lets you browse and search the Bean catalog of over 2000 items, order online and pay by entering shipping and credit card details or by using an address and card stored in your LL Bean user profile.  A click to call number is provided if you rather not deal with mobile data entry.

Bean and Useablenet say the web app is optimized for the iPhone, Android and BlackBerry devices. While that's true, the design seems to degrade gracefully in lesser browsers.  I even found it usable, at least for browsing the catalog,  on a basic prepaid feature phone running the ancient Openwave browser.


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Content - 0-5 *'s indicating the quality of the site's writing, depth, timeliness and accuracy.

Usability - 0-5 X's indicating the usability of the site on a mobile device, based on ease and intuitivness of navigation and lack of excessive scrolling through ads etc. to reach main content.