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iVillage

Content: ****  Usability: XXXX
www.ivillage.com/ (xhtml-mp)

NBC Universal's iVillage is a popular and fast growing online news blog and community targeted at women. It features articles and user driven forum discussions on topics of particular interest to women including pregnancy & parenting, health, food, entertainment, home & garden and beauty & style.

iVillage's Drupal based news sections are mobilized using Mobify's visual design tools. The discussion forums, which generate a major part of iVillage's traffic, are built on Lithium Technologies social CRM platform and use Lithium's built-in mobile support.

In spite of a front page size of over a megabyte, iVillage loaded quickly and worked well in all tested smartphone browsers and Opera Mini.

Screenshots

iVillage Homepage iVillage Item Page


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Ratings Key :

Content - 0-5 *'s indicating the quality of the site's writing, depth, timeliness and accuracy.

Usability - 0-5 X's indicating the usability of the site on a mobile device, based on ease and intuitivness of navigation and lack of excessive scrolling through ads etc. to reach main content.