Book Review: Tomi Ahonen’s Pearls Vol 1: Mobile Advertising

Mobile guru and king of mobile statistics, Tomi T. Ahonen has just published a new book. Titled “Tomi Ahonen’s Pearls Vol 1: Mobile Advertising“, it’s Tomi’s first book to be published as an eBook.  If you’ve read any of  other Tomi’s books or heard him speak you are no doubt familiar with his concept of mobile “Pearls”.  Pearls are unique, innovative and generally highly successful mobile service concepts. Tomi first started collecting Pearls in 2000 when he was at Nokia … Continue reading