Fortune Magazine’s Hidden Mobile Blogs

The prestigious global business magazine Fortune stands proudly on the newsstand, the only brand vissible on its cover is the Fortune name in a large font. Fortune’s iPad app also flies the magazine’s logo big and bold on its start page It’s different on the Web.  When you type the URL into your browser you are redirected to The logo at the top of the page is that of CNNMoney with the Fortune’s name below it. That kind … Continue reading

Advertising Age Mobile Site Review

Here’s a brief look at the mobile edition of Advertising Age, a.k.a., AdAge, the venerable (founded in 1930) weekly news magazine covering the global advertising business. The well organized AdAge mobile site at includes the full text for hundreds of stories and articles,  blogs and columns, from the desktop AdAge site and the print edition. I like that registered readers can comment on stories from the mobile site. Disappointingly, registration requires going to the full site and filling out a form with no less than 14 … Continue reading