Welcome to the 26th edition of the Carnival of the Mobilists. The Carnival is a traveling showcase of some of the best recent writing on mobile topics. Each week the Carnival midway appears at a different mobilist's blog. I'm pleased to be this week's host and can tell you that we have a truly great collection of posts for your enjoyment and edification. Lets start with John Sun at Mobile Analyst Watch who offers an in depth 5-part comparison of two products for runners, cyclists and hikers. The series pits Bones in Motion's BiM Active handset based location aware application against a dedicated device, the Garmin Forerunner 205 GPS personal training watch. As both a serious runner and a knowledgeable mobilist John delivers a great review. At Mopocket Justin Oberman analyzes a flawed SMS marketing scheme, explaining where it went wrong and how with a better understanding of mobile and a little follow-through it could have been a great campaign. Read Justin's piece to learn how to make your mobile marketing effective. From Paris, Stuart Mudie in Blethers.com writes about how Nokia is using blogging and bloggers to promote it's products - the latest iteration being two French blogs dedicated to the N91 and 3250. This week's MobHappy entry is by Carlo Longino who takes a critical look at Skype's new WiFi phone. Carlo compares the new device with cellular and reaches what some may find a surprising conclusion. At the Mobile Enterprise Weblog, Daniel Taylor discusses some of the challenges facing SalesForce.com or anyone else seeking to develop and market enterprise level mobile applications. C. Enrique Ortiz' at Mobility W e b l o g wonders if screen scraping mashups are trampling on the rights of authors and other content providers - very relevant to the recent debate about mobile transcoding. The Pondering Primate explains how he sees the potential for a mighty marketing engine in a recent Yahoo/Nokia alliance. Ajit Jaokar at Open Gardens has a thought provoking post on the many meanings of digital convergence and how they relate to Web 2.0. Tomi Ahonen on his Communities Dominate Brands blog analyzes the seductive appeal and enormous revenue generation of text messaging and offers a prediction that eventually texting will be more popular than voice calls - even in backwaters like the US. Read Tomi's piece here. Avner Ronen writing on Xellular Identity with an item about the two biggest US carrier's new content restrictions. Avner does a great job of skewering these bureaucratic attempts at defining forbidden words and images. My pick for Post of the Week goes to Michael Mace writing at Mobile Opportunity. Michael's post is a wide ranging examination of the past, present and future of the e-book business. Michael's a skilled writer and he certainly maintained my interest in what I initially though would be a dull topic. Michael weaves in fascinating asides as he traces the intricacies of both print and electronic publishing from author through publisher to reader. Read it here. Howard Rheingold at Smartmobs points to Mozes, an inovative short code service that returns a variety of information when sent a "Mozes code". How about a mobilst podcast? This week the Mobile Media Show podcast features mobilist Rudy De Waele, who talks about his Women in Mobile series, the Carnival of Mobilists, ForumOxford and his future predictions of mobile phone use. Finally, my own contribution to the Carnival is this recent review of Wampad.com, an interesting new mobile portal that is based around search. That's all for this week's Carnival. Next Friday you will find a brand new carnival at The 3G Portal. The Carnival welcomes new contributors. If you'd like to participate, visit this MobHappy post for full particulars on the why and how of becoming a Carnival Mobilist.