Sprint's New Mobile Ad Network Pinsight Media+ Promises Better Targeting, Metrics and CTR

I spent the last two days at the Sprint Open Solutions Conference as a guest of Sprint which is the third largest US mobile operator. The event, which used to be called the Sprint Developer Conference, has been broadened to include more business related content but there are still many technical sessions targeted at consumer and enterprise mobile app developers. There were a couple of interesting presentations on mobile advertising. It's no secret that the revenue per click or impression from ads … Continue reading

A Don't Miss Event: Mobile 2.0, San Francisco Sept. 11, 2012

One of my favorite mobile events Mobile 2.0, will be held at the San Francisco Grand Hyatt Tuesday, Sept 11th, which is less than a month from now. Mobile 2.0 always has great speakers and panelists and this year is no different. Presenters include Andrew Nash, Director Internet Identity at Google, Sprint VP Russ McGuire, Oracle's Michael Neuenschwander, Kevin Marks from Salesforce.com, Telefónica's Daniel Appelquist, GetJar CEO Chris Dury, Michael Rubin, Executive Director, Business Development, AT&T Interactive, Alex Linde, VP, Mobile & … Continue reading