Update: the $35% off Mobile 2.0 registration for WapReview readers offer has been extended through Aug. 28th. Just enter “friends” as the promotion code on the registration home page to get the discount.

My favorite mobile event, Mobile 2.0, is coming up in San Francisco on Thursday, Sept 1st, which is only two weeks away.

The Mobile 2.0 organizers; Daniel Appelquist, Gregory Gorman and Tony Fish somehow always manage to bring together some of the biggest names in the mobile industry for a fast paced, informal day of talks, demos and panels in an intimate venue. This years theme is “Always On, Always Connected“.

Mobile 2.0 is again offering an impressive slate of interactive panels and workshops geared toward both mobile entrepreneurs and developers. Topics to be covered include Mobile Web Standards, Consumer Acceptance, Mobile Design, Monetization, Advertising, Marketing and Analytics.  The day will start with a morning plenary session followed by an afternoon of in-depth workshops each running 90 minutes or more.

The conference agendas have been posted on The Mobile 2.0 site. Speakers and panelists include: Ben Keighran, Brian Fling, Marc Davis, Matt Womer, Mike Rowehl, Larry Berkin, Enrique Ortiz, Michel Wendell, James Parton, Michael Rubin, Steve Bratt, Michael Mace, Raj Singh, Mario Tapia, Peter Vesterbacka, Jeff Haynie, James Pearce and many more.

Mobile 2.0 fills up fast, register now before it sells out.  Always reasonably priced considering the quality of the presentations, Mobile 2.0 is only $399. Developers and startups are eligible to sign up for $199. In addition WapReview readers can get a 35% discount by by registering on or before August 22nd 28th and entering “friends” as the promotion code on the registration home page.

Naturally I’ll be attending Mobile 2.0. If you’d like to meet up and have trouble tracking me down send  an @reply to me  (@yeswap) on Twitter or use the contact form, both are pushed directly to my mobile phone.