MWC09 - dotMobi Instant Mobilizer

No, I'm not at MWC (Mobile Web Congress), the huge mobile industry trade show in Barcelona.  I'm following it closely on Twitter and with a Topix search feed that picks up most of the press releases and will be covering  the mobile web news from the show.   Subscribe to the Wap Review RSS feed for reports and commentary on  major mobile web related MWC announcements.

Instant Mobilizer Logo

First up, DotMobi has released Instant Mobilizer which I believe is based on the Mowser transcoder.  It's designed to give small business owners and anyone else with a web site an instant mobile presence.  The service  is available now and is free with the purchase of a new .mobi domain from a number of domain registrars and hosting companies.  It does the usual transcoder optimizations like re-flowing pages into a single column, resizing images and paginating large pages. It also does a couple of things most transcoders don't; making all phone numbers click to call and adding a link to a Google Mobile Map for all addresses.

I'm not a big fan of transcoding thanks to the abuse of mobile publisher's content by several transcoder vendors. However Instant Mobilizer is different, publishers have to specifically opt in to have their sites optimized.  Instant Mobile sites also offer users a link to visit the original full-web content if they desire and their browser is up to the task.

I don't believe a transcoded full-web site can ever provide as good a user experience as a site designed from scratch for mobile. What Instant Mobilizer does is  to give publishers a very inexpensive and low-risk way to test the mobile waters.   If an Instant Mobilizer site shows decent traffic it should motivate the content owner to spend the money and develop a real mobile site.  I think  Instant Mobilzer is a smart move by dotMobi that will promote and grow  the .mobi domain and the mobile web in general.

4 thoughts on “MWC09 - dotMobi Instant Mobilizer

  1. Cmon guys. How many small businesses have RSS feeds? Mippin and Mofuse are good services - I like them and have used them before. But both (and the "many other options") are targeted at bloggers, which is why most traditional website owners cannot use them. They dont address the needs of the very businesses that need help jumping onto the mobile web, which is why IM was created. When it is successful, it will raise the mobile web discussion with new communities, and that will be good for all of us. Fine to see plugs for both of your services, but lets be a bit more honest with our comments going forward.
  2. Pingback: .Mobi Makes Mobile Marketing Easy for SMBs | Broadband Evolved

  3. Hi,
    if you want to mobilze your site for free (rss feed required though) without having to buy a dot mobi domain you can use Mippin. (disclosure, I work for them :) (added by Mobile using Mippin)

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