Unfortunately it’s not true. The 50% number comes from the latest AdMob Mobile Metrics Report (PDF). Nowhere in that report does it say that the iPhone accounts for 50% of all U.S. mobile web traffic. The 50% number refers to the Apple device’s share of ad requests from smartphones. Smartphones as a group make up 33% of total U.S. ad requests so the iPhone’s true share of US mobile web traffic is about 17%. Actually it’s somewhat less than that as Ad Mob’s iPhone numbers include requests from iPhone applications as well as browsing. iPhone apps are a very impressive and game changing phenomenon but are irrelevant to mobile browsing market share.
Worldwide the iPhone accounted for about 33% of smartphone ad requests. But again smartphones were responsible for about 33% of total mobile web traffic so the iPhone’s share was about 11%. If we add traffic from the iPod Touch to the mix, which seems reasonable as it has the same browser as the iPhone, Apple’s total share of AdMob requests rises to 17.9% worldwide and 27.1% in the US. Again, these figures are inflated by requests from in-app advertising.
While the 50% figure isn’t really true, the Phone is a watershed device that has turned the industry upside down with it’s intuitive, finger friendly touch UI and PC like a browsing experience that most users find as useful and compelling as the web on a PC.
So web designers absolutely need to insure that their sites deliver a great experience on the iPhone and Touch, but they shouldn’t neglect the other devices that still drive over 82% of mobile web traffic either.
I don’t think so… There are still many mobile site creators that newbies of wapworld prefers to use (with pages containing not more than 50kb) . Actually, i have my mobilesite in subdomain Lhonignacio .wap9 .mobi …. You can check it.
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Dennis, great dissection of facts here! It is very easy to get caught up in the iPhone hype. Even though the iPhone is a major driver breaking new grounds for mobile internet sites and apps, it might be dangerous to forget the mass market if you are developing for the general mobile consumer.
re: “The 50% number comes from the latest AdMob Mobile Metrics Report (PDF). Nowhere in that report does it say that the iPhone accounts for 50% of all U.S. mobile web traffic. The 50% number refers to the Apple device’s share of ad requests from smartphones.”
You are right Dennis and probably even more right then your math suggests.
I’d also go as far as to say that the numbers quoted are only representative of ad requests from smartphones visiting those sites that choose to run AdMobs ads. AdMob monthly reports only provide analytic data on sites within their ad network.
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