Rediff is the most popular Indian based web portal with around five million monthly pageviews and 65 million users of it’s free web based email service, Rediffmail. It’s a comprehensive portal rivaling Yahoo and MSN in scope and features.
Rediff’s mobile version at mobile.rediff.com offers Indian and world news, business, sports and movie news, detailed stock quotes, horoscopes, a “Get Ahead” section featuring personal improvement articles, job search, lowest airfare search and direct links to the mobile versions of Rediffmail and Rediff’s BOL IM service.
There is also a Rediff branded search engine which unfortunately seems to return exclusively transcoded desktop content. This happens even with sites like YouTube and Wap Review which normally use browser detection to deliver their own mobile formatted content. The videos are broken on the transcoded YouTube pages too.
Rediff mobile is a good general news and information site that should be popular with Rediff portal, Rediffmail and BOL users. There are better choices for mobile search, however.
Filed in: Wap Review Directory – Portals/WAP
Ratings: Content Usability
Ready.mobi Score: 4 “Good”
Mobile Link: mobile.rediff.com