The Washington Post is widely regarded as one of the two best US newspapers, the other being the New York Times. Compared with the Times, the Post has been slow to develop its web and especially its mobile web presence. Last week the paper took a step to improve its mobile web offering with a complete redesign of mobile.washingtonpost.com
The revamped and expanded site was develeoped with the help of Norway’s MobileTech. It uses browser detection and adaptation to vary layout, page and image sizes to suit everything from basic feature phones to the iPhone. The tabbed top navigation area is attractive and easy to navigate. Content consists of local, national and world news sections plus separate politics, business, local, entertainment and sports pages and a photo gallery.
All sections have been expanded and there are now over 50 full length articles on the mobile site plus items from several of the paper’s editorial blogs.
Unlike the New York Times, which is popular worldwide, the majority of the Post subscribers are local to the Washington D.C. metropolitan area where it is the top paper in circulation. The new mobile site focuses on the Post’s strength in local coverage with a local section called “Metro” which has loads of local news coverage including live traffic updates.
Another tradional Post strength is its coverage of the Washington political scene which is reflected in the mobile site’s extensive political news coverage and a number of opinionated editorials on national issues and pending legislation.
With this redesign. The Washington Post finally has a mobile site worthy of the paper’s quality and prestige.
Ratings: Content Usability
Ready.mobi Score: 3 “Fair”
Mobile Link: mobile.washingtonpost.com