The prestigious global business magazine Fortune stands proudly on the newsstand, the only brand vissible on its cover is the Fortune name in a large font. Fortune’s iPad app also flies the magazine’s logo big and bold on its start page It’s different on the Web.  When you type the URL fortune.com into your browser you are redirected to money.cnn.com/magazines/fortune/. The logo at the top of the page is that of CNNMoney with the Fortune’s name below it. That kind … Continue reading →