JC Penney Woos Teen Shoppers With Lackluster Mobile Site

It’s nice to see big brands doing mobile web sites. However this one from U.S. chain department store JC Penney targeting teen shoppers doesn’t impress. Its main features are pictures of a mere two clothing outfits, a signup form for text alerts and a bunch of downloadable Greystripe ad-supported games. Visitors are also urged to visit the jcpteen Facebook profile participate in a scavenger hunt game with ringtones, wallpapers and tickets promised as prizes. However there is no link to … Continue reading