New Look, a UK based retailer of men and women’s clothing and teen fashions, is reporting a 500% increase in mobile online sales since launching a redesigned mobile site in May.

The redesign by Mobile Interactive Group (MIG) employs HTML5 and JavaScript to deliver a rich “app like” experience complete with  zooming and spinning effects in capable browsers.

Unlike some recent HTML5 mobile Webapps, this one is not iPhone and Android only.  In fact, MIG’s adaptive design supports over 12,000 different devices and delivers almost the same look and feel in both advanced smartphone browsers with HTML5 support and legacy feature phone browsers that don’t even do JavaScript.

I can vouch for the facI that it works.  I had no trouble navigating and using the site in the Android, Symbian and Opera Mini browsers and even with the circa 2003 Myriad WAP browser on a cheap prepaid phone.

New Look operates over 1000 stores in the UK, Ireland, Russia, Poland, the Middle East and Singapore. It also does a big online business and ships to customers worldwide with free international shipping on orders over £55. Via: GoMo News

Filed in: Wap Review Directory – Shopping/Stores
Ratings: Content Usability
Mobile Link: m.newlook.com