mKhoj Is Now InMobi – Mobile Ad Biz Booming

WapReview advertiser mKhoj has re-branded itself as InMobi (press release).  The name change coincides with the firm’s entry into the European mobile ad market.  As mKhoj, the Bangalore based mobile advertising network had focused primarily on Asia and Africa. The mobile web advertising business is certainly ramping up.  More and more companies, both traditional web advertising networks and start-ups like InMobi, are entering the market. Some analysts might argue that the field is getting too crowded and that a shakeout … Continue reading

Carnival of the Mobilists #163 at Golden Swamp

This week’s Carnival of the Mobilists (COTM) is hosted by Judy Breck at Golden Swamp.  Judy’s not only the host this week, she’s also the dynamo that keeps the Carnival running smoothly with a new edition appearing every Monday. She schedules hosts, reminds each week’s host when it’s their turn,  promotes the Carnival on the COTM mailing list and on Forum Oxford and maintains the Carnival’s website.  Thank you Judy for your great work, you have made the COTM one … Continue reading

MWC09: TeliaSonera and Bytemobile Inserting Ads Into 3rd Party Content

Bytemobile is a mobile infrastructure services company. One of its products is web to mobile transcoder that it markets  to mobile network operators under the name Web Fidelity.  Competitors include Openwave, Novarra and Infogin.  At the Mobile World Congress today, Bytemobile announced an agreement with Sweden’s TeliaSonera.  It was an occasion to celebrate for Bytemobile as it represents the company’s 100th customer network deployment (press release). While I congratulate Bytemobile on their success, I also found something potentially troubling in … Continue reading

Book Review: Tomi Ahonen’s Pearls Vol 1: Mobile Advertising

Mobile guru and king of mobile statistics, Tomi T. Ahonen has just published a new book. Titled “Tomi Ahonen’s Pearls Vol 1: Mobile Advertising“, it’s Tomi’s first book to be published as an eBook.  If you’ve read any of  other Tomi’s books or heard him speak you are no doubt familiar with his concept of mobile “Pearls”.  Pearls are unique, innovative and generally highly successful mobile service concepts. Tomi first started collecting Pearls in 2000 when he was at Nokia … Continue reading

The Telegraph’s New Free Mobile Site

The Daily Telegraph is the UK’s largest newspaper in terms of circulation,  The paper was also one of the first to adopt digital distribution, launching its first web site in 1994. They’ve had a mobile site for while too but I never really paid much attention to it as it’s a £5/month subscription deal.  The pay version still seems to be available but I guess not many people were willing to pay the equivalent of $10/month to read the news … Continue reading