Sprint's New Mobile Ad Network Pinsight Media+ Promises Better Targeting, Metrics and CTR

I spent the last two days at the Sprint Open Solutions Conference as a guest of Sprint which is the third largest US mobile operator. The event, which used to be called the Sprint Developer Conference, has been broadened to include more business related content but there are still many technical sessions┬átargeted at┬áconsumer and enterprise mobile app developers. There were a couple of interesting presentations on mobile advertising. It's no secret that the revenue per click or impression from ads … Continue reading