WapReview advertiser mKhoj has re-branded itself as InMobi (press release).  The name change coincides with the firm’s entry into the European mobile ad market.  As mKhoj, the Bangalore based mobile advertising network had focused primarily on Asia and Africa. The mobile web advertising business is certainly ramping up.  More and more companies, both traditional web advertising networks and start-ups like InMobi, are entering the market. Some analysts might argue that the field is getting too crowded and that a shakeout … Continue reading →