Opera Launches Appcelerate Program For Mobile App Developers


Yesterday at APPNATION Opera Software announced the availability of Appcelerate, a program intended to help with the discovery, distribution and monitization of mobile apps.

Appcelerate lets developers place their apps in the Opera Mobile Store, a web based app store at mobilestore.opera.com/ that works in all browsers. The Opera Mobile Store is a featured Speed Dial link on the start page in Opera Mini, the world most popular mobile browser with over 100,000 users. The Opera Mobile Store is available in over 200 countries.

I spoke with Mahi de Silva, EVP, Consumer Mobile, Opera Software about Appcelerate. According him, Appcelerate helps developers promote content and applications to a global audience with:

  • Featured promotion of select apps within the Opera Mini and Opera Mobile browsers including geographically target daily and weekly featured apps.
  • Targeted pay-per-download campaign pricing that gives your app a featured listing in the Opera Mobile Store for specific countries, handsets and operating systems. You only pay for successful downloads.
  • Matching pay-per-download marketing funds for all qualified applications

The Opera Mobile Store directly supports app and content downloads for Android, Java, Symbian and Blackberry devices. It's also available in Opera Mini on the Phone and iPad. On the Apple devices download links take the user to iTunes to complete the download.

Paid apps in the Opera Mobile store are distributed on a 70/30 revenus share basis. Free apps, including add-supported ones are distributed at no charge to the developer. Opera offers an ad-wrap API but devlopers are free to use other ad networks

Developers can learn more about the Opera Mobile Store and join Appcelerate by visiting opera.com/portal/appcelerate/.

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